Oksana Smirnova

Helping people and companies gain visibility

All around the world

"If PR did not exist, it would be worth inventing it"

Oksana Smirnova
PR Advisor, Cognitive linguist, PhD
Author of the book 11 cognitive secrets for your texts and business
and of the Telegram channel Neuromania

Do you want everyone to know about your company, not just your family and friends?

Do you want to have journalists calling you for your expert opinion or an interview?

Do you want to see your words being read and quoted?

I can help!

My Services

Comms Strategy

Together, we will analyse your goals, objectives, and expectations from PR, study your share of voice compared to that of competitors, develop key messages, identify target audiences and spokespeople, draw up a content plan, and select the main channels and tools for your business.

PR Support

I offer full support for all of your external communications: preparing a media pack, developing info hooks, working with spokespeople, organising interviews, sourcing expert opinions, media monitoring, and coverage reporting.

PR Consultations

If you are not looking for an ongoing collaboration, I would be happy to analyse your current situation during a one-time consultation. Together we can plan a PR campaign, discuss a specific article or comment for the press, and choose which tools you need right now.

Speaking at Events

I will put together a list of compatible events, design your media profile to engage the interest of organisers, help prepare key messages for talks, write speeches, develop presentations, and rehearse with you, providing detailed analysis and recommendations.

Ratings and Awards

I will select professional contests, ratings, and awards that are relevant for your business, and help you prepare and submit your application with all the necessary documentation - texts, videos, presentations, etc.

Transcreation

If you are expanding your business globally, I will help you adapt your key messages to different cultural contexts to ensure that your content retains its dynamism when translated into other languages.

Get an estimate for your project

Who is it for

Startups
During your free consultation, we will assess your PR needs and outline first steps so that you can advance - on your own or with expert support.
SME owners
Perhaps you are already a prominent presence on the market, but you know you can do better. I will help you conduct a communications audit, identify further areas for growth, and outline your next steps.
Press offices within large multinationals
If you are working on a large-scale project and need a fresh, outside perspective or an experienced pair of hands to help lighten the workload, I am here to help.
Go-globals
I have visited 31 countries and communicated with journalists from 60 countries. I understand how professional communication and conducting business vary across European, Asian, and Arabic regions and am happy to share my expertise with you.

Brands I have worked with

I have developed communication campaigns and created content for 43 brands - from Forbes 500 and BrandZ Global Top 100 members to startups and family businesses.

Facts & Figures

17 years
I have been working in international PR and Corporate Communications since 2005.
43 brands
I have developed communication strategies, implemented PR projects, written and localised texts for 43 companies.
26 industries
Advisory, Aviation, Banking & Finance, IT, Mining Industry, Retail, Telecom, Travel & Tourism, among many others...
1 500+ articles
Organised for my clients in trade, scientific, lifestyle, and general interest media in over 100 countries.

11 Cognitive Secrets
Next year, my first book will be published by Phoenix Publishing House. 11 Cognitive Secrets for Your Texts and Your Business is a non-fiction book positioned at the intersection between cognitive linguistics, copywriting, marketing, sociology, psychology, behavioural economics, and PR.

I wrote this book for startuppers and experienced entrepreneurs, marketing professionals and copywriters, and anyone who creates texts for business or makes public speeches.

Testimonials

I'd like to recommend Oksana Smirnova as a go-to person if you're developing communication strategies for global markets. Her depth of knowledge and linguistic expertise are astounding. She will be a great add to any programme, team or organisation.

Nick Zea-Smith

Director and Founder, Zea-Smith Associates
UK/Germany
Oksana is a very skilled communication professional with good international experience. Fully committed to carry on her responsibilities. Flexible. Team player. Always smiling even in the most stressful situation. Always positive and cooperative.

Cesare Valli

Former President & CEO, Hill&Knowlton
Italy
More important than Oksana's top notch professional skills as a communications expert and public relations practitioner, is her positive mind-set and soft skills. This enables her to be a trusted advisor with years of experience and expertise behind her in many settings and geographies.

Myron Wasylyk

Former CEO, PBN H+K Strategies
Russia
It is a rare thing that you come across such a diverse professional as Oksana. Her fresh vision is really appreciated by the clients, and she always inspires me with her ability to manage a number of projects at the same time, stress resistance and willingness to move forward and learn.

Genia Shipova

Chief Marketing Officer, Dailymotion
France
We worked with Oksana on a number of assignments, including projects in CSR, GR, and marketing communications. She always demonstrates a high level of professionalism, responsibility, and multitasking skills. She is really focused on clients' needs, results and deadlines.

Anton Gubnitsyn

CEO, TIAR Center
Russia
Oksana is real go-getter and expert in international PR, media and marketing field with rare combination of patience, spunk, and research skills. She has particularly amazing ability to handle even the toughest clients and juggle multiple projects, it seems perfectly natural for her.

Masha Karaban

Founder, Expand Today
Portugal
I worked with Oksana before and during the opening of Expo Milano 2015 where she was in charge of the international PR. From the very first days, she was completely at ease within the complexity of the event, demonstrating enviable professionalism and calm even in the most challenging situations.

Stefano Gallizzi

Press Secretary of the Mayor of Milan
Italy

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@ Oksana Smirnova-Perletti 2023